We Make Distribution Better
Marketing & Technology
We understand distribution
Communication is key
With day-to-day operations at the top of your to do list, wouldn’t having an outsourced marketing team be a great asset? You can build brand recognition and extend your reach with existing and potential customers – without taxing your existing resources. Using Edge’s marketing and technology programs, you can keep your name front and center and become a trusted resource for fulfilling product needs for any project at any time.
Choose from either our Standard or Advanced Programs based on your marketing needs.
Standard Marketing Program
A foundation to build on
Communication is key whether you’re a Distributor or Manufacturer.
That’s why Edge’s Standard Marketing Program provides the foundation for Edge distributors to deliver professionally-designed, integrated campaigns to keep their names – and the names of our Preferred Suppliers — top of mind with existing and potential end-customers. The following marketing opportunities automatically become available to distributors after joining Edge.
Email Marketing Services
Send your customers the right message at the right time. Use our library of pre-designed templates to keep your customers up to date on what’s new with your company – from new products to special promotions.
Electronic Flyers & Brochures
Get professionally designed flyers and brochures—simple and fast. Whether you’d like to promote your linecard, a new product, promotion, or a special event, you have a team of creative pros at your disposal. Available in both print and electronic versions, your flyers and brochures can be used across multiple channels including tradeshows, sales meetings, direct mail, email campaigns and more.
Product Ad & Banner Ad Development
Don’t miss the opportunity to drive sales using digital product ads and banner ads featuring Edge Preferred Suppliers. You can easily promote new or top-selling products on your websites, email campaigns, email signatures, and more by downloading ads 24/7/365 through our online, member-only portal.
Digital Signage Creation
Traditional marketing is always effective, but you can raise your marketing and technology profile with digital signage. With display screens in your stores and exciting Edge-designed content, you can deliver targeted messages at the point of sale to help drive business.
No need to risk caller hang-ups while your customers are on hold. Instead, educate them about your products and services with custom, professionally recorded marketing messages. As an Edge member, you can access new scripts every month to keep your marketing campaigns fresh.
Technology has changed the marketing landscape in terms of how your potential customers research and purchase products. Since detailed product info is available online 24/7, having an online presence is a must. Not only that, being able to deliver custom marketing material that addresses each customer’s unique needs is a plus that can seal the deal. All of these capabilities are available to you with Edge’s Advanced Marketing Program. Take advantage of the following technology-focused marketing initiatives to drive sales.