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Marketing & Technology

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We understand distribution
Communication is key

With day-to-day operations at the top of your to do list, wouldn’t having an outsourced marketing team be a great asset? You can build brand recognition and extend your reach with existing and potential customers – without taxing your existing resources. Using Edge’s marketing and technology programs, you can keep your name front and center and become a trusted resource for fulfilling product needs for any project at any time.

Choose from either our Standard or Advanced Programs based on your marketing needs.

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Standard Marketing Program

A foundation to build on

Communication is key whether you’re a Distributor or Manufacturer.

That’s why Edge’s Standard Marketing Program provides the foundation for Edge distributors to deliver professionally-designed, integrated campaigns to keep their names – and the names of our Preferred Suppliers — top of mind with existing and potential end-customers. The following marketing opportunities automatically become available to distributors after joining Edge.

Email Marketing Services

Send your customers the right message at the right time. Use our library of pre-designed templates to keep your customers up to date on what’s new with your company – from new products to special promotions.

Electronic Flyers & Brochures

Get professionally designed flyers and brochures—simple and fast. Whether you’d like to promote your linecard, a new product, promotion, or a special event, you have a team of creative pros at your disposal. Available in both print and electronic versions, your flyers and brochures can be used across multiple channels including tradeshows, sales meetings, direct mail, email campaigns and more.

Product Ad & Banner Ad Development

Don’t miss the opportunity to drive sales using digital product ads and banner ads featuring Edge Preferred Suppliers. You can easily promote new or top-selling products on your websites, email campaigns, email signatures, and more by downloading ads 24/7/365 through our online, member-only portal.

Digital Signage Creation

Traditional marketing is always effective, but you can raise your marketing and technology profile with digital signage. With display screens in your stores and exciting Edge-designed content, you can deliver targeted messages at the point of sale to help drive business.

On-Hold Marketing

No need to risk caller hang-ups while your customers are on hold. Instead, educate them about your products and services with custom, professionally recorded marketing messages. As an Edge member, you can access new scripts every month to keep your marketing campaigns fresh.

Advanced Marketing Program

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Top Technology

Technology has changed the marketing landscape in terms of how your potential customers research and purchase products. Since detailed product info is available online 24/7, having an online presence is a must. Not only that, being able to deliver custom marketing material that addresses each customer’s unique needs is a plus that can seal the deal. All of these capabilities are available to you with Edge’s Advanced Marketing Program. Take advantage of the following technology-focused marketing initiatives to drive sales.

Advanced Marketing Suite

The Advanced Marketing Suite (AMS) focuses on the increasingly important role technology plays in driving sales. Through the AMS portal, you can create unlimited custom catalogs and access enhanced product content to populate your e-commerce store.


Enhanced Product Content for E-Commerce Stores:

The difference between a good e-Commerce store and a great one is content. That’s why you’ll have access to enhanced content such as full descriptions, images, data sheets, and specs, so you can provide your customers with the details they need to make informed purchasing decisions.

Catalog Web App

Catalog Web Application for Custom Catalog Creation:

Using Edge’s advanced catalog application, you can create unlimited custom catalogs that appeal to an array of customers. Versatile and responsive, the Catalog App can be accessed anywhere a sales opportunity arises. In the field? Display your catalogs on your phone or tablet. Inside your store? Turn your counter into a sales driver by making the catalog available on a tablet or laptop.

Website Development

Website Development and Design

Get ready to present a fresh face and strong messaging to your current and future customers. Work hand-in-hand with our marketing team to redesign your company’s public-facing website and tell your story. Make sure your existing and potential customers know you stock the products they need for their next big project.

E-Commerce Development

E-Commerce Store Development and Design

Are plans to launch an e-Commerce store in your future? No need to wait. Using the platform of your choice, you can partner with our team to build your site, expand your reach, and capture new customers.

SEO

Search Engine Optimization

Make it easier for customers to find you and purchase your products. Work with our team to strengthen your online presence and ensure your business is found on Yelp, Google Maps, and Bing. And with SEO-friendly content such as in-depth product descriptions, images, data sheets, and more, your websites will be well positioned to move up in search engine rankings.

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