Solving the Challenges You Face Today

We know your pain points and we have designed the Edge program specifically to reduce or eliminate these frustrations and help you achieve the sales growth you are looking for. Here’s how Edge helps:

Increase Sales Without Disrupting Existing Channels
Edge has an 18 year history of bringing incremental sales to our suppliers without interrupting their existing business channels. Our focus is to displace your competitors' products currently being sold by Edge distributors while also helping them identify new opportunities to sell your products in their local markets. Edge and our distributor members have transitioned millions of dollars worth of business to Edge Preferred Suppliers. The top 20 Edge Preferred Suppliers grew 18.9% per year over the last 5 years.

Displace Your Competition
One of the first steps in helping grow sales is to supersede your competitors. To accomplish this, Edge developed a formalized "switch" program. Edge can view our members' inventories and identify competitive, non-Edge suppliers. From this valuable information, Edge creates a target list for you and your sales team to work from. Edge works with individual members to support the Edge Preferred Supplier programs to their fullest potential.

Help Distributors Drive Your Products to End Users
Our targeted marketing and proactive approach helps you reach more customers in local markets and increases brand awareness.

Last year, Edge distributed more than 3.5 million pages of marketing material that exclusively featured Preferred Supplier products. We sent even more materials electronically. With our new ecommerce program, our members have online stores, giving your products broad exposure 24/7/365 in local markets and on the web.